Evaluation - Question 2 - How effective is the combination of your main product and ancillary tasks?

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For advertising our main product we produced 2 main adverts. For the ancillary task we formed a sponsorship advertisement and a radio advert. The two most important adverts bond with each other as they both situate the same message that ‘Doodle Noodles’ are irresistible whereas the sponsorship advert shows that you should have ‘Doodle Noodles’ as part of everyday life. Eve and I made sure that all 3 adverts connect somehow so we had the visual at the end of each advert which was a picture of a pot of ‘Doodle Noodles’, thus adding an over voice of myself quoting ‘The bigger the pot the bigger the taste’! What we had to understand was to make a memorable advert; some aspects of it required it to be repetitive so ‘Doodle Noodles’ will be unforgettable for the audience. Also, I feel that comedy plays a big part in some adverts so we tried to make ours as funny as possible to show the potential we have, however without the element of it being ‘cheesy’. I strongly believe our task would have been more appealing if we had a poster to do instead of a radio advertisement and a sponsorship advert as it would have shown the versatility we had when using Photoshop. But on the other hand we still got to use Photoshop with the ‘Doodle Noodle’ image at the end of the adverts. Overall I feel the combination of our adverts and ancillary tasks link in a very memorable way.

The product we chose was handy, practical and clever it also compares with other Noodle’s such as ‘Pot Noodle’ and ‘Super noodles’. To gain knowledge of the style, structure and other elements of the product, we researched previous Noodle adverts on ‘YouTube’ and realised that a high proportion of adverts use the element of humour, adding quick witted gestures and jokes linking them with comical and amusing made up songs. Therefore we were not hesitant in choosing a genre for our Task, this being comedy.

For the first advert, after a long deliberation, we chose to create a storyline about a boy who informed his friend of how he had spent time on a date with a girl that he thought went extremely well. In consideration, looking back, the date turned out to be horrific as when they were ordering their meal, he briskly hoisted out a pot of ‘Doodle Noodles’ from his bag and to her utter despair he started eating it like an animal.
For the second advert our story was of a woman fighting temptation as she craves a Doodle Noodle. She seizes a pot from the cupboard and strides briskly backwards and forwards and as her conscience plays on her mind, the cravings get the better of her and she rips open the Noodles. With a satisfying gesture, she smiles at the camera after consuming it.
We had to take into consideration how straightforward these adverts had to be as Comedy has many components and timing is crucial. Many viewers have different beliefs, judgements and senses of humour.
Both adverts were required to last no longer than the duration of 30 seconds as that is how long a typical advert lasts.
Our sponsorship advert was entirely different as we had to sponsor a programme in addition to promoting our product. So we chose to promote a television series called ‘Britania High’. Britania High is a performing arts college with teenage students, so in our advert we decided to have an aerobics class exercising whilst holding a ‘Doodle Noodle’. This contradicts the usual unhealthy product noodles are usually known for as people are exercising with them. This makes the advert cheesy, crude and unforgettable. We also had a voice over declaring; ‘Doodle Noodles sponsors Britania High’. We wanted to make sure this advert would capture the target audiences eyes so we chose a programme that teenagers would stereotypically watch. Some teenagers are known to be quite lazy and Doodle Noodles is a perfect way to have a quick meal/snack so Britania High was the perfect programme.
When making our radio advert we wanted to create something that would be ‘moorish’ for the listener so we recorded a kettle boiling, a draw opening, a fork hitting the table, the sound of the Doodle Noodles being opened, the stirring of the product and a woman’s voice screaming ‘Yes! Yes! YES!!’ Suddenly the audience hear a door opening and a man saying in disbelief, ‘Helen, are you eating my doodle noodles?!’ I believe this radio advert generates the audience’s senses and makes them want to listen to more in order to learn the events of this advert. At the end of our advert we again use the voice over stating ‘the bigger the pot the bigger the taste’.

I feel that we have achieved various high quality adverts that many people can relate to.