Evaluation - Question 1 - Explain how your products challenge, develop or form conventions of real media texts?

Question One

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Evaluation - Question 2 - How effective is the combination of your main product and ancillary tasks?

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For advertising our main product we produced 2 main adverts. For the ancillary task we formed a sponsorship advertisement and a radio advert. The two most important adverts bond with each other as they both situate the same message that ‘Doodle Noodles’ are irresistible whereas the sponsorship advert shows that you should have ‘Doodle Noodles’ as part of everyday life. Eve and I made sure that all 3 adverts connect somehow so we had the visual at the end of each advert which was a picture of a pot of ‘Doodle Noodles’, thus adding an over voice of myself quoting ‘The bigger the pot the bigger the taste’! What we had to understand was to make a memorable advert; some aspects of it required it to be repetitive so ‘Doodle Noodles’ will be unforgettable for the audience. Also, I feel that comedy plays a big part in some adverts so we tried to make ours as funny as possible to show the potential we have, however without the element of it being ‘cheesy’. I strongly believe our task would have been more appealing if we had a poster to do instead of a radio advertisement and a sponsorship advert as it would have shown the versatility we had when using Photoshop. But on the other hand we still got to use Photoshop with the ‘Doodle Noodle’ image at the end of the adverts. Overall I feel the combination of our adverts and ancillary tasks link in a very memorable way.

The product we chose was handy, practical and clever it also compares with other Noodle’s such as ‘Pot Noodle’ and ‘Super noodles’. To gain knowledge of the style, structure and other elements of the product, we researched previous Noodle adverts on ‘YouTube’ and realised that a high proportion of adverts use the element of humour, adding quick witted gestures and jokes linking them with comical and amusing made up songs. Therefore we were not hesitant in choosing a genre for our Task, this being comedy.

For the first advert, after a long deliberation, we chose to create a storyline about a boy who informed his friend of how he had spent time on a date with a girl that he thought went extremely well. In consideration, looking back, the date turned out to be horrific as when they were ordering their meal, he briskly hoisted out a pot of ‘Doodle Noodles’ from his bag and to her utter despair he started eating it like an animal.
For the second advert our story was of a woman fighting temptation as she craves a Doodle Noodle. She seizes a pot from the cupboard and strides briskly backwards and forwards and as her conscience plays on her mind, the cravings get the better of her and she rips open the Noodles. With a satisfying gesture, she smiles at the camera after consuming it.
We had to take into consideration how straightforward these adverts had to be as Comedy has many components and timing is crucial. Many viewers have different beliefs, judgements and senses of humour.
Both adverts were required to last no longer than the duration of 30 seconds as that is how long a typical advert lasts.
Our sponsorship advert was entirely different as we had to sponsor a programme in addition to promoting our product. So we chose to promote a television series called ‘Britania High’. Britania High is a performing arts college with teenage students, so in our advert we decided to have an aerobics class exercising whilst holding a ‘Doodle Noodle’. This contradicts the usual unhealthy product noodles are usually known for as people are exercising with them. This makes the advert cheesy, crude and unforgettable. We also had a voice over declaring; ‘Doodle Noodles sponsors Britania High’. We wanted to make sure this advert would capture the target audiences eyes so we chose a programme that teenagers would stereotypically watch. Some teenagers are known to be quite lazy and Doodle Noodles is a perfect way to have a quick meal/snack so Britania High was the perfect programme.
When making our radio advert we wanted to create something that would be ‘moorish’ for the listener so we recorded a kettle boiling, a draw opening, a fork hitting the table, the sound of the Doodle Noodles being opened, the stirring of the product and a woman’s voice screaming ‘Yes! Yes! YES!!’ Suddenly the audience hear a door opening and a man saying in disbelief, ‘Helen, are you eating my doodle noodles?!’ I believe this radio advert generates the audience’s senses and makes them want to listen to more in order to learn the events of this advert. At the end of our advert we again use the voice over stating ‘the bigger the pot the bigger the taste’.

I feel that we have achieved various high quality adverts that many people can relate to.

Evaluation - Question 3 - Audience Feedback

Audience Feedback

Evaluation - Question 4 - How did you use new media technologies in your constructions, research and and evaluation stages?

Whilst planning the structure and style of our product and adverts we carried out a great deal of research using websites such as ‘Youtube’ whilst making notes on adverts that were played for us at home on the television. ‘YouTube’ is a great source of information for us as we got to study other students A level work as they uploaded their work via ‘YouTube’. It also gave us the motivation to make ours, as coursework is always competitive. The television gave us a useful insight to high budget adverts. Other useful sites helped such as 'Flickr' as it is a video and image hosting website and 'Facebook' as students could post their video's online and gain written feedback. Additionally I studied radio stations such as 105.4 Leicester Sound, Heart 106 and many more as these radio stations have numerous advertisements for many miscellaneous products and services.
Throughout the making of our adverts we used the Apple Mac rooms that the school provided for us. These apple Macs are quite old but still extremely useful. This equipment aided us as it gave us the ability to cut frames, add effects and insert music. One thing that the Apple Macs did not do for us was to support us with accessing the internet. Therefore we had to use a memory stick to transfer different pieces of data to make a finished advert.




When filming we used video cameras that were compatible with the Apple Macs, so the school provided us with them. Although the cameras were out dated and not of the best quality we used them to the best of our ability. Whilst filming we used the tripods the school provided these helped us greatly as they were very versatile and moved in any way we directed.





When we had finished filming the school provided us with software called ‘fire wire’. This meant we could transport our filming onto an Apple Mac programme called ‘imovie’.




Whilst making our adverts, programmes such as garageband and itunes were a great way to find non copywrited music. Other useful websites were Jamendo, word cloud, scribd and slideshare. Eve and I have posted many blogs using all of these programmes, this has helped us gain knowledge of all the different ways there is to understand technology.

Websites For Blog

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To make the still image I used a promgramme called 'Photoshop'. I simply took a picture of a pot of 'Doodle Noodles' on a black background. To make sure the picture would be slick I simply drew a box around it and pasted it onto a black background. This way is much simpler as i didn't hace to lassoo it.



The main website Eve and I benifited from was 'Blogger'. This is where we posted all our blogs containing research, planning, progression, opinions etc. This also assisted us as we were able to look at our peers work, comment on their progress and keep on track with out teachers work.

Section A - Q.1 Skills development

Key Areas -
-Digital Technology -
I used the internet a lot during research as it helped gather many ideas. We went on sites such as youtube, scribd etc.. sites like this helped us cover all aspects of our media. Blogspot helped immensely as we kept track of our work and we were able to view what other people had achieved.

-Research and Planning
Deciding what task to do was a tough decision so we had to research what other students did in the past. Youtube aided us the most with this as not only could we see some of our schools work but we could view other students work. After we decided on the task the next step was planning. Scribd and slideshare were a good source as this put our ideas to the test.

-Creativity
As this is our A2 our final grade, this work has to be creative and original. Eve and I thought long and hard about how to make doodle noodles our own. Hence why we made our own slogan. We used our slogan in each advert and radio advert so the audience will be able to link them all.

-Post production - Editing/Music&sound/Titles
Editing was quite simple as we already knew how to do it due to AS. The only problem was, there wasn't many apple macs for the amount of students using them. It didn't help that they were slow and some were out of order but we all managed to share the time. For finding the perfect music we used a copyright free website called ...
-Uning conventions from real media texts - link between media texts and your production